Research project

Higgs, Bronwyn (2007) Research project. Marketing Magazine, March. pp. 84-86. ISSN 0819-1131


To research or not to research: that is the question. This article takes some of the guesswork out of marketing research and provides tips on how to answer your questions.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing research, research strategies
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