Industrial espionage : the legal way

Higgs, Bronwyn (2005) Industrial espionage : the legal way. Marketing Magazine, Septem. pp. 76-77. ISSN 0819-1131


You don't need hidden cameras and tracking devices to collect competitive intelligence for advertising and media planning.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing, intellectual property, market competition
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login