Industrial espionage : the legal way

Higgs, Bronwyn (2005) Industrial espionage : the legal way. Marketing Magazine, Septem. pp. 76-77. ISSN 0819-1131

Abstract

You don't need hidden cameras and tracking devices to collect competitive intelligence for advertising and media planning.

Item type Article
URI http://vuir.vu.edu.au/id/eprint/963
Official URL http://www.marketingmag.com.au/
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing, intellectual property, market competition
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