Success Mantra for Small and Medium Enterprises in Fiji Islands

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Singh, Sonal, Pathak, Raghuvar Dutt, Shee, Himanshu ORCID: 0000-0002-6990-154X, Kazmi, Azhar and Parker, David William (2011) Success Mantra for Small and Medium Enterprises in Fiji Islands. In: 2011 Annual Meeting proceedings : August 12-16, 2011, San Antonio, Texas, U.S.A. Academy of Management, Briarcliff Manor, N.Y..


This paper demonstrates how entrepreneurial characteristics, organizational structure and corporate culture combine synergistically within an eclectic framework of performance influenced by corporate growth, management's optimism and product diversification in small and medium enterprises (SMEs) in the Fiji Islands. Data analysis and key findings from a survey of 360 respondents indicate that performance of SMEs is neither influenced by the age nor the education level of the entrepreneur but rather their gender and ethnicity. Competitor orientation contributes more to the performance of SMEs than customer orientation. The implications of these findings with respect to SMEs in Fiji are discussed. Paper presented at the 71st Annual Meeting of Academy of Management : West meets East

Additional Information

Name of annual meeting: 'West meets east : enlightening, balancing, transcending'

Item type Book Section
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID23836, SMEs, Fiji Islands, performance
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