The Antecedents And Outcomes of Visitor Attendance At Commemorative Events

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Hall, John, Basarin, V. John and Lockstone, Leonie (2011) The Antecedents And Outcomes of Visitor Attendance At Commemorative Events. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, pp. 1-11.

Additional Information

The 2011 Conference was entitled Marketing Fields Forever
and was hosted by University of Liverpool Management School (ULMS) from 5 to 7 July 2011 at Aintree Racecourse, Liverpool
Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/9652
ISBN 9780956112234
Subjects Historical > Faculty/School/Research Centre/Department > School of International Business
Historical > FOR Classification > 1506 Tourism
Keywords ResPubID23985, commemorative events, event satisfaction, recommending behaviour, event management
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