A marketer's guide to the CGM galaxy
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Higgs, Bronwyn (2006) A marketer's guide to the CGM galaxy. Marketing Magazine, June,. pp. 72-74. ISSN 0819-1131
Abstract
In part two of this series, the article looks at podcasting, wikis, public message boards, social networking and product review sites.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/966 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | marketing, mass media, Internet |
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