A marketer's guide to the CGM galaxy

Higgs, Bronwyn (2006) A marketer's guide to the CGM galaxy. Marketing Magazine, June,. pp. 72-74. ISSN 0819-1131


In part two of this series, the article looks at podcasting, wikis, public message boards, social networking and product review sites.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/966
Official URL http://www.marketingmag.com.au/
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing, mass media, Internet
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