Visitor satisfaction with a heritage site using case studies based on visitor diaries
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Ali, Shameem and Ho, Henry (2011) Visitor satisfaction with a heritage site using case studies based on visitor diaries. The IABPAD Conference Proceedings. pp. 391-397. ISSN 1547-4836
Abstract
In order to entice revisits, especially in relation to heritage tourism, continuous reassessment of tourism service and tourism product quality is required. This study uses the technique of 'mystery shopping' to understand the positives and negatives of the tourism experience and to identify areas of improvement.
| Additional Information | Conference held at Dallas, Texas, April 7-10, 2011 |
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/9666 |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of International Business Historical > FOR Classification > 1506 Tourism Historical > SEO Classification > 9003 Tourism |
| Keywords | ResPubID24091, customer satisfaction, customer value, retention, Werribee Mansion, Victoria, Werribee Park |
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