Progressive segmentation in a new media landscape
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Higgs, Bronwyn (2007) Progressive segmentation in a new media landscape. Marketing Magazine, Septem. pp. 76-78. ISSN 0819-1131
Abstract
Recent developments in new media have transformed mass customisation from a pipe dream to a reality. This article explores some of the trends in hyper segmentation that have been developed over the past year.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/967 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | mass media, marketing, segmentation |
| Download/View statistics | View download statistics for this item |
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