Progressive segmentation in a new media landscape

Higgs, Bronwyn (2007) Progressive segmentation in a new media landscape. Marketing Magazine, Septem. pp. 76-78. ISSN 0819-1131


Recent developments in new media have transformed mass customisation from a pipe dream to a reality. This article explores some of the trends in hyper segmentation that have been developed over the past year.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords mass media, marketing, segmentation
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