Marketing competences and customer value: a comparison study across cultures

Full text for this resource is not available from the Research Repository.

Nasution, Hanny and Mavondo, Felix (2010) Marketing competences and customer value: a comparison study across cultures. In: Cultural Perspectives in Marketing Conference Program, 21-24 July 2010, Lille, France.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/9747
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of International Business
Keywords ResPubID22637; marketing strategy and performance
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login