The role of management control to Australian SME's sales effectiveness

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Grant, Ken, Laney, Richard, Nasution, Hanny and Pickett, Bill (2009) The role of management control to Australian SME's sales effectiveness. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/9749
Official URL http://www.duplication.net.au/ANZMAC09/papers/ANZM...
ISBN 1863081585
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID22639, ResPubID21788, small businesses, sales management, marketing, salesperson performance, sales effectiveness, selling
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