Small tourism businesses and e-commerce: Victorian tourism online

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Morrison, Alison and King, Brian (2002) Small tourism businesses and e-commerce: Victorian tourism online. Tourism and Hospitality Research, 4 (2). pp. 104-115. ISSN 1467-3584


The success of many destination marketing initiatives is dependent upon the effective engagement of a significant proportion of small tourism businesses. This represents a significant challenge for public sector agencies charged with the development and implementation of such initiatives, many of which have deliberately integrated e-commerce components in response to the re-engineering of tourism market places and supply chains. Drawing on associated literature and empirical research presented in the form of a case study, this paper makes a contribution towards understanding and knowledge pertaining to small tourism businesses, their engagement in e-commerce practices and consequential interaction with destination marketing organizations.

Item type Article
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Keywords ResPubID: 3843. elecronic commerce, small business, destination marketing, small tourism business, e-commerce
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