The effectiveness of the relationship between interaction orientation and firm performance

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Nasir, Wan Mohd, Breen, John P and Josiassen, Alexander (2010) The effectiveness of the relationship between interaction orientation and firm performance. In: Proceedings of 'Regional Development in an Era of Global Innovation Economy', the 2010 Malaysia-Indonesia International Conference on Economics, Management and Accounting (MICEMA 2010), Selangor, Malaysia, 25-26 November 2010. Rahim, R. A, ed. Kebangsaan University, Bangi, Selangor, Malaysia.

Abstract

Previous studies have recognized the importance of relationship between customer and firm in driving firm performance. This paper suggests that interaction orientation (IO) is important to motivate the process of relationship marketing. Paper was given at Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), 25 November 2010, National University of Malaysia, Bangi, Selangor, Malaysia

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/9852
ISBN 9789833198573, 9833198570
Subjects Historical > Faculty/School/Research Centre/Department > School of Accounting
Current > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > SEO Classification > 9104 Management and Productivity
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID20809, relationship marketing, interaction orientation, customer relations, company, relationships, consumers
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