Performance of SMEs: the Joint Effect of Market Orientation, Entrepreneurial Orientation and Customer Interaction Orientation
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Nasir, Wan Mohd, Breen, John P and Josiassen, Alexander (2010) Performance of SMEs: the Joint Effect of Market Orientation, Entrepreneurial Orientation and Customer Interaction Orientation. In: 2nd Indonesia International Conference on Innovation, Entrepreneurship and Small Business: Developing Technopreneurship and Entrepreneurial Small Business; a Key to Sustainable Future, 11-15 July 2010, Universitas Multimedia Nusantara, Serpong, Tangerang, Indonesia. (Unpublished)
Abstract
This paper examines the complementary effect of entrepreneurial orientation (IO), market orientation (MO) and customer interaction orientation (CIO) on firm performance.
| Additional Information | Conference organised by CIEL-SBM ITB and Universitas Multimedia Nusantara (UMN) Indonesia |
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/9853 |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Accounting Historical > FOR Classification > 1503 Business and Management Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > SEO Classification > 9104 Management and Productivity Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR) |
| Keywords | ResPubID20810, customers, customer relations, firm performance, entrepreneurial orientation, customer interaction orientation, IO, small business, medium sized businesses, IICIES 2010 |
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