Performance of SMEs: the Joint Effect of Market Orientation, Entrepreneurial Orientation and Customer Interaction Orientation

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Nasir, Wan Mohd, Breen, John P and Josiassen, Alexander (2010) Performance of SMEs: the Joint Effect of Market Orientation, Entrepreneurial Orientation and Customer Interaction Orientation. In: 2nd Indonesia International Conference on Innovation, Entrepreneurship and Small Business: Developing Technopreneurship and Entrepreneurial Small Business; a Key to Sustainable Future, 11-15 July 2010, Universitas Multimedia Nusantara, Serpong, Tangerang, Indonesia. (Unpublished)

Abstract

This paper examines the complementary effect of entrepreneurial orientation (IO), market orientation (MO) and customer interaction orientation (CIO) on firm performance.

Additional Information

Conference organised by CIEL-SBM ITB and Universitas Multimedia Nusantara (UMN) Indonesia

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/9853
Subjects Historical > Faculty/School/Research Centre/Department > School of Accounting
Current > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > SEO Classification > 9104 Management and Productivity
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID20810, customers, customer relations, firm performance, entrepreneurial orientation, customer interaction orientation, IO, small business, medium sized businesses, IICIES 2010
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