Exploring the roles of new media and IMC for special events

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Hede, Anne-Marie and Kellett, Pamm (2010) Exploring the roles of new media and IMC for special events. In: Transformational Marketing: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry University Business School. (Unpublished)


Little is known about the use of new media within the context of Integrated Marketing Communications for special events. The aim of this paper is to conceptualise the use of these communiations toels for special events. Thre case studies are presented that highlight the use of new media.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/9962
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID21734, event management, event promotion, social media, event marketing, special events
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