Reevaluating green marketing: a strategic approach

Polonsky, Michael Jay; Rosenberger III, Philip J

Reevaluating green marketing: a strategic approach

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Polonsky, Michael Jay and Rosenberger III, Philip J (2001) Reevaluating green marketing: a strategic approach. Business horizons, 44 (5). pp. 21-30. ISSN 0007-6813

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Item type	Article
URI	https://vuir.vu.edu.au/id/eprint/1322
DOI	10.1016/S0007-6813(01)80057-4
Official URL	http://dx.doi.org/10.1016/S0007-6813(01)80057-4
Subjects	Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords	green marketing, consumer, marketing strategy, marketing evaluation
Citations in Scopus	208 - View on Scopus
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