Focus on your Customer through Segmentation

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Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2000) Focus on your Customer through Segmentation. The Australian and New Zealand Wine Industry Journal, 15 (2). pp. 93-96. ISSN 0819-2421

Item type Article
URI https://vuir.vu.edu.au/id/eprint/21446
Subjects Historical > FOR Classification > 0908 Food Sciences
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords consumer expectations purchase of wines, segments, wine industry, connoisseurs, aspirational drinkers, beverage wine consumers, new wine drinkers, wine market, marketing
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