Does the duplication of viewing law apply to radio listening?
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Lees, Gavin and Wright, Malcolm (2013) Does the duplication of viewing law apply to radio listening? European Journal of Marketing, 47 (3/4). pp. 674-685. ISSN 0309-0566
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/23642 |
| DOI | 10.1108/03090561311297535 |
| Official URL | http://www.emeraldinsight.com/journals.htm?issn=03... |
| Subjects | Historical > FOR Classification > 1899 Other Law and Legal Studies Historical > FOR Classification > 1902 Film, Television and Digital Media Historical > FOR Classification > 2001 Communication and Media Studies Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | ResPubID26520, radio, media, brand loyalty, market structure, market segmentation, brands, New Zealand |
| Citations in Scopus | 31 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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