Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011

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Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/29745
DOI 10.1057/fsm.2013.26
Official URL http://www.palgrave-journals.com/fsm/journal/v19/n...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords customers; segmentation; financial services; target marketing
Citations in Scopus 9 - View on Scopus
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