Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

Full text for this resource is not available from the Research Repository.

Thyne, Maree and Hede, Anne-Marie (2016) Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. Journal of Marketing Management, 32 (15-16). 1478 - 1493. ISSN 0267-257X

Dimensions Badge

Altmetric Badge

Item type Article
URI https://vuir.vu.edu.au/id/eprint/34607
DOI 10.1080/0267257X.2016.1198824
Official URL http://www.tandfonline.com/doi/abs/10.1080/0267257...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 2102 Curatorial and Related Studies
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords museum experience; service-dominant logic; SD logic
Citations in Scopus 24 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login