To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets
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Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany
(2020)
To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets.
In:
Handbook of Cross-Cultural Marketing Research.
Browdowski, Glen and Schuster, Camille, eds.
Research Handbooks in Business and Management series
.
Edward Elgar Publish, London, pp. 152-164.
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Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/41275 |
DOI | 10.4337/9781788978545.00019 |
Official URL | https://www.elgaronline.com/view/edcoll/9781788978... |
ISBN | 9781788978538 |
Subjects | Historical > FOR Classification > 1505 Marketing Current > Division/Research > First Year College |
Keywords | double jeopardy law, duplication of purchase law, |
Citations in Scopus | 0 - View on Scopus |
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