Marketing professional clubs to a foreign market: the brand image of Real Madrid and its impact on behavior intentions from a Chinese perspective

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Liu, D and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2020) Marketing professional clubs to a foreign market: the brand image of Real Madrid and its impact on behavior intentions from a Chinese perspective. Sport in Society, 23 (11). pp. 1753-1773. ISSN 1743-0437

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/42082
DOI 10.1080/17430437.2020.1804115
Official URL https://www.tandfonline.com/doi/full/10.1080/17430...
Subjects Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords sport club; sport brand; club image; consumer behavior; international marketing
Citations in Scopus 0 - View on Scopus
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