Exploring the role of income on consumers' use of product-country image
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Josiassen, Alexander, Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: 2009 International Nonprofit and Social Marketing Conference (INSM) : Sustainable Social Enterprise, 14-15 July 2009, Victoria Law School, Melbourne, Victoria.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/5696 |
| ISBN | 9781862726857 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > SEO Classification > 9104 Management and Productivity |
| Keywords | ResPubID17819, consumer behaviour, country of origin, consumer behavior, household income |
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