Exploring the role of income on consumers' use of product-country image

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Josiassen, Alexander, Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: 2009 International Nonprofit and Social Marketing Conference (INSM) : Sustainable Social Enterprise, 14-15 July 2009, Victoria Law School, Melbourne, Victoria.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/5696
ISBN 9781862726857
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > SEO Classification > 9104 Management and Productivity
Keywords ResPubID17819, consumer behaviour, country of origin, consumer behavior, household income
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