Market Segmentation of Australian Tourists in Vietnam: An Application of the HOLSAT Model
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Truong, Thuy-Huong and Gebbie, Peter John (2007) Market Segmentation of Australian Tourists in Vietnam: An Application of the HOLSAT Model. In: tourism management in the 21st Century. Chang, Peter R, ed. Nova Science Publishers, Hauppauge, New York, pp. 71-124.
Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/6081 |
ISBN | 9781600217104 |
Subjects | Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
Keywords | ResPubID17548, ResPudID16555, Australia, Vietnam, HOLSAT, satisfaction, expectation, experience, tourism |
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