Westerbeek, Hans and Smith, Aaron C. T (2005) Corporate Social Responsibility and Community Health in the UAE: The Case of the Al Jazira Sport and Health Foundation. The Middle East Journal of Business, 1 (1). pp. 1-12. ISSN n/a

Abstract

Research in the United Arab Emirates suggests that the prevalence of childhood obesity is increasing dramatically, already surpassing the high levels of obesity that have been found amongst children and adolescents in the USA and Europe. Further outcomes of these studies suggest that childhood obesity is likely to persist into adult life where it is increasingly difficult to treat. This paper reports on an initiative that has been taken by the Al Jazira Sports and Cultural Club in Abu Dhabi. As a government funded organisation it has taken on the challenge to use its primary platform - sport - to become more involved and integrated in the community to which it delivers its sporting products. As a sport organisation it has certain social responsibilities, which have led to the establishment of the Al Jazira Sport and Health Foundation. The Foundation is discussed in the context of it being a tool for corporate partners to deploy corporate social responsibility, and in the process contributing to solving a major societal problem, such as childhood and adult obesity.

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