Marketing a Sport Club: The Case of the Austin Duathletes

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Newland, Brianna and Chalip, Laurence (2010) Marketing a Sport Club: The Case of the Austin Duathletes. Sport Management Education Journal, 4 (1). pp. 76-92. ISSN 0888-4773 (print) 1543-270X (online)

Item type Article
URI https://vuir.vu.edu.au/id/eprint/7895
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1505 Marketing
Historical > SEO Classification > 9104 Management and Productivity
Keywords ResPubID21903, Austin Duathletes, sport club, sport marketing
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