On location

Export

Higgs, Bronwyn (2008) On location. Marketing Magazine, Januar. pp. 82-84. ISSN 0819-1131

Abstract

The technology is now available to pinpoint the geographic location of users mobile communications devices. This article explores what this means for advertisers.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/951
Official URL http://www.marketingmag.com.au/
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords advertising, mobile communications, geographic location, marketing
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)