Sport at a local, or social level, requires
volunteers to support the needs of sporting
associations and their participating clubs.
Research has shown that volunteers and
associations are starting to adopt the Internet to
assist in the administration of their clubs and
their association. This study uses Rogers’
Innovation-decision process as a framework to
identify how this process of adoption is
occurring. The researchers have applied this
framework to investigate how this is occurring in
a cricket association in Auckland, New Zealand.