This study presents a cross-cultural analysis of environmental information on packaging. We used judges and packagesfrom four countries (Australia, South Africa, the United Kingdom, and the United States) and we asked judges to determine their own environmental information: Results suggest - - that whilst there is some consistency in judges' views, there are also important information dlfferences across countries. Judges were found to infer environmental information from material that has not been c~nsider~bto be environmental in nature. Our results may have important connotations for advertising, where environmental information might be offered as part of the array of product benefits being presented to consumers.