Despite the continuous cooperative endeavour among ASEAN
(Association of Southeast Asian Nations) member nations and the
significant contribution tourism makes in the region, there are very
few studies that examine ASEAN tourism collaboration. The
majority of existing studies that are related to ASEAN economic
cooperation deal with general framework agreements, namely
ASEAN Free Trade Agreement (AFTA) and ASEAN Framework
Agreement on Services (AFAS). Collaboration in specific economic
sectors is overlooked by researchers.