Perceived risk in adventure tourism

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/64949 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/64949 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/64949 archive 300 disk0/00/00/14/80 2008-10-24 02:57:47 2021-08-27 07:41:31 2008-10-24 02:57:47 thesis show Fluker Martin martin.fluker@vu.edu.au Perceived risk in adventure tourism unpub 340000 AppliedEconomics risk, adventure tourism, motivation, satisfaction, tourists, marketing, whitewater rafting, bungy jumping, sailing While the phenomenon of risk is something that people generally try to minimise in their lives, the concept of adventure tourism presents an interesting set of circumstances in that tourists actually seek, or at the very least accept, the risk of sustaining physical injury during the adventure tourism experience. This makes adventure tourism unique when compared to all other types of tourism. In order to explore and add value to this difference, the aims of this study are to determine the importance of experiencing risk in choosing to participate in different adventure tourism activities, to understand the motivations, levels of satisfaction, and post-activity intentions of adventure tourists, so that specific marketing strategies may be developed. A total of 612 people were surveyed both before and after taking part in three different adventure tourism activities (whitewater rafting, bungy jumping, and sailing). It was found that prior experience in the given activity did not present itself as a factor that lowered risk as a motivation, that no motivational differences existed between nationalities, and that varying levels of inferred satisfaction are present. Marketing strategies for each of the activities, based on multivariate motivations, are recommended. 2005 submitted 64502 2 2401398 dark_document 64502 Fluker, Martin.pdf application/pdf 1d187c228578014b2696fbcf4df5204c MD5 42724 2020-09-22 05:09:51 1480 2 2 application/pdf text VURR permission form en staffonly

Fluker, Martin.pdf

other public 261 Victoria University School of Applied Economics phd phd Includes bibliographical references pp. 224-232 FALSE