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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/184 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/184 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/document/184 archive 34 disk0/00/00/01/56 2007-06-04 2021-08-27 07:38:46 2008-08-19 19:04:12 monograph show Foley Patrick Foley, Patrick Samson Danny Samson, Danny pub 350000 FOR_2008_150300 Management competitive advantage; complementary assets; innovation; internet The Internet has provided an opportunity for innovation in the ways firms organise internal functions and relationships with customers and suppliers. This study using 281 large Australian organisations examined why some companies were more successful in enhancing their competitive advantage with the adoption of Internet-enabled business practices (IBP) than others. It found that IBP adoption was associated with employee productivity and market share growth. A full range of IBPs were also associated via complementary assets with higher return on assets (ROA) though a more customer-centric approach was directly related to ROA. A model explaining this relationship was developed and tested. 2003 published Victoria University 19 public working_paper Melbourne, Australia 12 Victoria University School of Management Includes bibliographical references: p.11 FALSE