Soon after Al Qaeda's terrorist attacks on 11 September 2001, the Bush Administration described its new grand strategy: the "Global War on Terror". This article examines the 'two-track' process that US neoconservatives and 'echo chamber' media used, to promote the GWOT grand strategy. It re-examines why many experts and institutions expressed doubt about specific claims the Bush Administration made to support the 2003 Iraq War. Historical counterfactuals suggest that the Bush Administration's Global War on Terror could have evolved very differently . . . or not occurred at all.