Family size underpins grocery shoppers' behavioural response to stock-outs

1771 22 69974 2 2410325 document 69974 lightbox.jpg image/png 2112f4e16bdef9dfd18a16144b2047ad MD5 70906 2020-10-16 03:12:23 https://vuir.vu.edu.au/1771/2/lightbox.jpg 1771 2 2 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/69910 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/69910 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/69910 archive 293 disk0/00/00/17/71 2009-02-18 16:10:45 2021-08-27 07:42:09 2009-02-18 16:10:45 article show Miranda Mario J Miranda, Mario J Jegasothy Kandiah Jegasothy, Kandiah Family size underpins grocery shoppers' behavioural response to stock-outs pub 340000 AppliedEconomics stock-out, retailers, pack size, household Grocery shoppers were questioned about their response to the stock-out of their preferred item of milk and milk products. This measure was used as the dependent variable in a multinomial logit model with the independent variables being shopper dispositions, the contextual shopping situations, age, and household size. This study identified distinctive customer orientations that foreshadowed shoppers' buying a brand variant, buying another brand, and forgoing or postponing their purchase. A binary logit model then estimated the shoppers'orientations that motivated them to seek their preferred item from another store. It emerged that for most shoppers, their household size appeared to be a pressing variable that influenced the way they tackled the non-availability of their normal choice. Marketing literature postulates that large families invariably gravitate to larger pack sizes. Previous research also observes that brand loyalty is negatively correlated to household size. If their regular choice is not available, shoppers could, therefore, easily be driven to seek alternative brands. This study has identified that it would be useful for brand variants to offer shoppers sufficient consumption time till the products' use-by dates to encourage their purchase and prevent shoppers from crossing over to another brand or store. Central to the ample availability of consumption time is the capacity of channel members to support frequent deliveries of larger pack sizes in small lot quantities to the retail store. 2006 published Best Business Books 10.1300/J049v14n01_06 http://dx.doi.org/10.1300/J049v14n01_06 69910 2 2410239 dark_document 69910 Miranda Mario.pdf application/pdf cd0276c3752d1403042a10e460842662 MD5 56775 2020-10-16 03:02:20 1771 1 1 application/pdf text Generic Permission Form en staffonly

Miranda Mario.pdf

other none Journal of Marketing Channels 14 1/2 97-115 TRUE 1046-669X http://www.tandfonline.com/doi/abs/10.1300/J049v14n01_06 FALSE 1 2-s2.0-42949102031 2023-07-02 04:01:18