Promoting brands of perishable items on the promise of generous availability of consumption time

1777 32 29695 2 2293020 document 29695 lightbox.jpg image/png 6c68e25c129da1b870315e2438e13ed6 MD5 48858 2018-05-29 07:09:51 https://vuir.vu.edu.au/1777/2/lightbox.jpg 1777 2 2 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

lightbox.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/islightboxThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/29690 29696 2 2293021 document 29696 preview.jpg image/png 4e4939b517e3245cdd2f1730d16b9b4c MD5 18991 2018-05-29 07:09:52 https://vuir.vu.edu.au/1777/3/preview.jpg 1777 3 3 image/png other Thumbnails conversion from text to thumbnail_preview en staffonly

preview.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/ispreviewThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/29690 29697 2 2293022 document 29697 medium.jpg image/png 08c8fadf0b4c038027222f15f0b249ff MD5 7059 2018-05-29 07:09:52 https://vuir.vu.edu.au/1777/4/medium.jpg 1777 4 4 image/png other Thumbnails conversion from text to thumbnail_medium en staffonly

medium.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/29690 29698 2 2293023 document 29698 small.jpg image/png 72f392f6e7abe6441fb0abb750ade635 MD5 1865 2018-05-29 07:09:53 https://vuir.vu.edu.au/1777/5/small.jpg 1777 5 5 image/png other Thumbnails conversion from text to thumbnail_small en staffonly

small.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/29690 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/29690 56849 2 2386838 document 56849 lightbox.jpg image/png 265d4b8d5ff8defdb19726b4f5868e24 MD5 13955 2020-07-27 00:01:29 https://vuir.vu.edu.au/1777/7/lightbox.jpg 1777 7 7 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

lightbox.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/islightboxThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56848 56850 2 2386839 document 56850 preview.jpg image/png db15c5741a7580ba208ac99bec1d21ba MD5 6201 2020-07-27 00:01:29 https://vuir.vu.edu.au/1777/8/preview.jpg 1777 8 8 image/png other Thumbnails conversion from text to thumbnail_preview en staffonly

preview.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/ispreviewThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56848 56851 2 2386840 document 56851 medium.jpg image/png 64131818ed95723aa24c19b64086dccb MD5 7734 2020-07-27 00:01:30 https://vuir.vu.edu.au/1777/9/medium.jpg 1777 9 9 image/png other Thumbnails conversion from text to thumbnail_medium en staffonly

medium.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56848 56852 2 2386841 document 56852 small.jpg image/png 36cf68b86b1c13e5732fa30836e2289c MD5 898 2020-07-27 00:01:31 https://vuir.vu.edu.au/1777/10/small.jpg 1777 10 10 image/png other Thumbnails conversion from text to thumbnail_small en staffonly

small.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56848 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56848 56876 2 2386882 document 56876 lightbox.jpg image/png f7e424f3d87c2f38f7add06aac57edbf MD5 22367 2020-07-27 00:18:19 https://vuir.vu.edu.au/1777/12/lightbox.jpg 1777 12 12 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

lightbox.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/islightboxThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56860 56877 2 2386883 document 56877 preview.jpg image/png 5af17f521867b806ff460853a07bc1a5 MD5 9331 2020-07-27 00:18:19 https://vuir.vu.edu.au/1777/13/preview.jpg 1777 13 13 image/png other Thumbnails conversion from text to thumbnail_preview en staffonly

preview.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/ispreviewThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56860 56878 2 2386884 document 56878 medium.jpg image/png ca5ceaaa401380e4709c769a2b018ce3 MD5 3807 2020-07-27 00:18:20 https://vuir.vu.edu.au/1777/14/medium.jpg 1777 14 14 image/png other Thumbnails conversion from text to thumbnail_medium en staffonly

medium.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56860 56879 2 2386885 document 56879 small.jpg image/png 5d0b0364d03f9af90d1ecb58d7a5a11e MD5 1277 2020-07-27 00:18:20 https://vuir.vu.edu.au/1777/15/small.jpg 1777 15 15 image/png other Thumbnails conversion from text to thumbnail_small en staffonly

small.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/56860 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/56860 59147 2 2391250 document 59147 lightbox.jpg image/png 3db039e08f7957c547b28b87db0f321f MD5 33115 2020-08-11 04:15:57 https://vuir.vu.edu.au/1777/17/lightbox.jpg 1777 17 17 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

lightbox.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/islightboxThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/59038 59148 2 2391251 document 59148 preview.jpg image/png cecdace9a7dacc2131bf1a16f51c395c MD5 14178 2020-08-11 04:15:59 https://vuir.vu.edu.au/1777/18/preview.jpg 1777 18 18 image/png other Thumbnails conversion from text to thumbnail_preview en staffonly

preview.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/ispreviewThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/59038 59149 2 2391252 document 59149 medium.jpg image/png b5652b8ebabd477b41b3468b7f70aa40 MD5 5019 2020-08-11 04:16:00 https://vuir.vu.edu.au/1777/19/medium.jpg 1777 19 19 image/png other Thumbnails conversion from text to thumbnail_medium en staffonly

medium.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/ismediumThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/59038 59150 2 2391253 document 59150 small.jpg image/png bb098174d4af9e340b96c798c1c64314 MD5 1856 2020-08-11 04:16:01 https://vuir.vu.edu.au/1777/20/small.jpg 1777 20 20 image/png other Thumbnails conversion from text to thumbnail_small en staffonly

small.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/59038 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/59038 69978 2 2410329 document 69978 lightbox.jpg image/png 2112f4e16bdef9dfd18a16144b2047ad MD5 70906 2020-10-16 03:12:29 https://vuir.vu.edu.au/1777/22/lightbox.jpg 1777 22 22 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

lightbox.jpg

preview.jpg

medium.jpg

small.jpg

http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/69901 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/69901 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/69901 archive 293 disk0/00/00/17/77 2009-02-23 11:31:50 2021-08-27 07:42:10 2009-02-23 11:31:50 article show Miranda Mario J Miranda, Mario J Konya Laszlo Promoting brands of perishable items on the promise of generous availability of consumption time pub 340000 AppliedEconomics marketing, consumer behavior, consumers attitudes, food, perishable goods If retailers are apologetic about their merchandise being close to expiry dates and consequently offer it on promotion deals, there is no reason to believe that they cannot be boastful when the items being offered are in pristine condition. This paper prospects the potential of positioning products on the basis of the ample availability of consumption time until use-by date. This research examines the attitudes and behaviour of shoppers to the use-by dates of two product categories, namely, food products that require to be refrigerated to maintain their prescribed shelf life, and food products that can be stored under ambient temperature. It is clear from this study that these consumers' approach to label/packaging information when purchasing short-lived products is different from when purchasing products that do not have to be stored in refrigerated conditions. There is no evidence that shoppers change their purchase behaviour for their preferred items when they have insufficient consumption time, even if prices are discounted. In addition, use-by date prone consumers are not prepared to buy smaller packs of their preferred perishable products with short available shelf life as an interim purchase. Instead, they prefer to switch to an alternative brand with adequate available consumption time. It is suggested that weaker brands of perishable items that can promise ample consumption time would encourage those who are perceptive to use-by dates to try them out. 2006-04 published Palgrave Macmillan Ltd doi:10.1057/palgrave.jt.5740184 http://dx.doi.org/10.1057/palgrave.jt.5740184 29690 2 2293005 dark_document 29690 Promoting_brands_of_perishable_items_on_the_promise_of_generous.pdf application/pdf 520ceee9137bebcc845976c91c0d23fa MD5 112765 2018-05-29 06:59:30 1777 1 1 application/pdf text full text en staffonly

Promoting_brands_of_perishable_items_on_the_promise_of_generous.pdf

56848 2 2386836 dark_document 56848 MirandaMario.doc.pdf application/pdf 1624eca3d2f838a21bb27ce939ac3085 MD5 173874 2020-07-27 00:01:03 1777 6 6 application/pdf text Correspondence en staffonly

MirandaMario.doc.pdf

other 56860 2 2386856 dark_document 56860 authCorrPalgrave MirandaMario 18806.pdf application/pdf af64cd776da1090a963e8fea0f3971a5 MD5 9426 2020-07-27 00:06:04 1777 11 11 application/pdf text Correspondence en staffonly

authCorrPalgrave MirandaMario 18806.pdf

other 69901 2 2410229 dark_document 69901 Miranda Mario.pdf application/pdf cd0276c3752d1403042a10e460842662 MD5 56775 2020-10-16 03:01:53 1777 21 21 application/pdf text Generic Permission Form en staffonly

Miranda Mario.pdf

other none Journal of Targeting, Measurement and Analysis for Marketing 14 3 238-248 TRUE 0967-3237 FALSE