This text answers a need for Australian students
interested in the travel and tourism industry.
A number of text books are available on this subject,
many with information and examples which are useful to the
Australian student. However, Australia is a Unique continent.
Its distance from other major population centres and its specific
geographic situation give it special problems and advantages in
the area of travel and tourism.
In 1980 the Footscray Institute of Technology permitted
me to take advantage of the Professional Experience Programme to
be released from normal classroom duties in order to prepare this
text which would be particularly appropriate to our students in
the Hospitality Studies Area.
The new text will fulfill the needs of Australian students,
by combining general information with specific Australian facts and
figures, as well as Australian examples of planning and development
programmes and advertising and promotion campaigns.
In this way students at Footscray Institute of Technology
will be able to more fully appreciate the role Australia plays
in the world travel scene.