The paper demonstrates the benefits of a quality approach to managing client satisfaction at Victoria University (VU) Library. The Library has conducted a standard survey instrument for 7 consecutive years. The paper charts the results over this period, highlighting quantitative and qualitative data, strategies employed to increase response rates and satisfaction levels and the success of these activities. A literature review provides contemporary thought and practice as a backdrop. Noteworthy results are linked to specific projects and interventions in response to client feedback. The paper concludes that improvements in survey scores and comments may be directly linked to a positive service culture embedded in annual processes of the VU Library.