Ample consumption period available until use-by dates: a potential, marketing position for store brands

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/document/1385 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/document/1385 http://eprints.org/relation/isCoversheetVersionOf https://vuir.vu.edu.au/id/document/1385 archive 292 disk0/00/00/20/56 2009-05-21 13:59:24 2021-08-27 13:54:27 2009-11-13 00:19:33 article show Miranda Mario J Miranda, Mario J Konya Laszlo Konya, Laszlo Ample consumption period available until use-by dates: a potential, marketing position for store brands pub 340000 AppliedEconomics FOR_2008_150300 FOR_2008_150500 ResPubID15319, marketing, perceptions, shoppers, store brands, use-by dates Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands in the higher price brackets. The danger of moving upscale however is that these store brands are relinquishing their value for money appeal and will come head to head with the manufactured brands. Store brands will now require some quality dimension to compete. This paper after studying the attitudes and behavioural response of grocery shoppers to use by dates, is proposing that that the promise of "generous" use-by dates as a surrogate for quality, could be considered as a positioning plank to promote store brands as alternatives to manufactured brands. Logit analysis is employed to explain shoppers' perception and response to use-by dates, of products that they regularly buy, and of alternative products which they have never bought before if the use-by dates of their regular items are perceived to be too short 2007-10 published Routledge 10.1080/10496490802308539 http://www.tandfonline.com/doi/abs/10.1080/10496490802308539#preview 56854 2 2386844 dark_document 56854 MirandaMario.doc.pdf application/pdf 1624eca3d2f838a21bb27ce939ac3085 MD5 173874 2020-07-27 00:02:39 2056 3 3 application/pdf text Correspondence en staffonly

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other public Journal of promotion management 13 3/4 363-382 TRUE 1049-6491 Includes bibliographical references: pp. 381-382. FALSE 1 2-s2.0-71549133748 2023-07-02 04:02:25