This article examines the techniques used by the makers of a popular documentary series that may encourage interest in identity, genealogical, ancestral, roots, or even diaspora tourism-where individuals travel to discover more about their ancestry. By adapting Jens Eder's theory of character closeness to a nonfiction series, this article identifies the means by which the producers of the Australian series of the television program Who Do You Think You Are? have created a "closeness" for the viewer to the featured identity tourism celebrities