Although a significant number of expert systems (ES) are available for rural applications, adoption rates are low because there has been little end users engagement in the de velopment process [12]. The ob ject of this paper is to describe a development process of an end users enable expert system (EUEES) for assisting dairy farmers by improving their decision making. This system enables dairy professionals to outline their domain specific problems leading to the building of relevant expert systems with domain knowledge reusing and sharing facilities. An evolutionary prototyping methodology is employed for facilitating rapid iterative pro cess during development. Each phase of this approach ensures close engagement of end users with system development. The paper also reviews ES that have been developed previously in the rural business area to exemplify the design inflexibility and lack of end user uptake. ---Title of APDSI 2006 conference: Innovation & Service Excellence for Competitive Advantage in the Global Environment