Although Australia does not have a published Sport Tourism strategy, sport tourism in Australia is flourishing. Sport plays a vitally important role in Australian culture,
which helps explain the high per capital investment that is put into sporting facilities and sport training in Australia. Now that the 2000 Sydney Olympic Games are but
a memory, it will be interesting to observe whether government expenditure on sport training remains at the same level. In relation to tourism, there is now a widespread recognition amongst Australians of its importance for the nation’s economy. The connection between sport and tourism has been highlighted by the prominence given to special events, many of which relate to sporting activities.