Australia’s Public Sector Environment for Shaping Event Tourism Strategy

2236 13 68891 2 2408535 document 68891 lightbox.jpg image/png e367ccb1ec5cd78e536c6a1d8afda8d5 MD5 40526 2020-10-12 00:43:52 https://vuir.vu.edu.au/2236/2/lightbox.jpg 2236 2 2 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/68846 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/68846 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/68846 archive disk0/00/00/22/36 2010-09-24 02:50:33 2021-08-27 07:43:08 2010-09-24 02:50:33 article show Stokes Robyn Jago Leo Kenneth Jago, Leo Kenneth Australia’s Public Sector Environment for Shaping Event Tourism Strategy pub chtr FOR_2008_150600 SEO_2008_900300 ResPubID: 12772. event tourism, public sector influences, event tourism strategy, tourism marketing Sustained tourism outcomes from major event suggest a fruitful marriage between a government’s stated purposes of event investment, its institutional structures to foster event and tourism; and the roles played by public sector event development agencies (inside and alongside government). This qualitative study across six Australian states/territories highlights how government interest in tourism alongside other event impacts, differing organisational arrangements for event tourism and varying roles of public sector event agencies impact on event tourism strategy. It confirms the importance of seven public sector influences on event tourism, of which the budgetary controls and performance measures of event agencies were primary concerns. Among three different institutional structures for event tourism identified in this study, merged organisational arrangements (combining tourism and event bodies) and mixed arrangements (several bodies of an independent and merged nature) appear to provide the optimal environment for event tourism strategy development. The paper advocates periodic reviews of a state/territory’s institutional structures for stimulating event tourism including the degree of emphasis given by agencies to the four strategy arenas of event acquisition, creation, development and tourism marketing. It also suggests periodic reflection on the continued relevance and impact of the seven public sector influences on event tourism identified in this research 2007 University of Queensland http://www.ijemr.org/docs/Vol3-1/StokesJago.pdf 68846 2 2408465 dark_document 68846 Jago Leo.pdf application/pdf bc274abcc6c3713b924c590a865ad583 MD5 71790 2020-10-12 00:33:21 2236 1 1 application/pdf text Generic Permission Form en staffonly

Jago Leo.pdf

other none International Journal of Event Management Research 3 1 42-53 TRUE 1833-0681 FALSE