Tourists frquently use internet social media for travel information because the opinions and accoutns of personal product experiences found on an internet forum are likely to be jedged to be from trustworthy sources as their authors are fellow consumers.  A study of Chinese travel blogs was conducted in April 2011 to get a primary demographic profile of Chinese tourists who use www.go2eu.com and to assess their positive emotions and level of satisfaction of these tourists with the Australian tourist experience.