Relationship marketing and partnerships in not for profit sport in Australia

2239 11 68901 2 2408549 document 68901 lightbox.jpg image/png e367ccb1ec5cd78e536c6a1d8afda8d5 MD5 40526 2020-10-12 00:45:04 https://vuir.vu.edu.au/2239/2/lightbox.jpg 2239 2 2 image/png other Thumbnails conversion from text to thumbnail_lightbox en staffonly

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http://eprints.org/relation/isVersionOf https://vuir.vu.edu.au/id/dark_document/68848 http://eprints.org/relation/isVolatileVersionOf https://vuir.vu.edu.au/id/dark_document/68848 http://eprints.org/relation/issmallThumbnailVersionOf https://vuir.vu.edu.au/id/dark_document/68848 archive disk0/00/00/22/39 2010-09-24 04:01:58 2021-08-27 07:43:08 2010-09-24 04:01:58 article show Tower John Tower, John Jago Leo Kenneth Jago, Leo Kenneth Deery Margaret Deery, Margaret Relationship marketing and partnerships in not for profit sport in Australia pub chtr FOR_2008_150300 ResPubID: 11115. marketing and partnerships, not for profit sport, relationship marketing Certain constructs influence relationships within community organizations and the not-for-profit sport sector. This qualitative study identified influences on relationships and determinants of successful and unsuccessful partnerships and determined the application of 28 constructs derived from literature on relationship marketing, education partnerships, and health and community service partnerships. Results of interviews with 15 personnel from Australian sport, education, and health and community service agencies indicated that partnerships achieve goals that the individual partners could not achieve individually, foster innovation, and share knowledge and expertise. A key feature of successful relationships is complementary expertise and knowledge. Factors contributing to an unsuccessful relationship include poor communication, incompatible management styles, lack of commitment (including time), staff turnover, and lack of satisfaction. Key constructs that influence relationships are appropriate partners, commitment, communication, cultural/management style, funding/resource allocation, and satisfaction. This study also identified the need for community agencies to make conscious effort to manage their relationships. Not-for-profit sport organizations did not practice relationship management and tended to take the development of their relationships for granted. Focusing on the constructs that influence relationships can assist sport managers to derive more positive outcomes from their relationships 2006 published Fitness Information Technology 68848 2 2408471 dark_document 68848 Jago Leo.pdf application/pdf bc274abcc6c3713b924c590a865ad583 MD5 71790 2020-10-12 00:34:34 2239 1 1 application/pdf text Generic Permission Form en staffonly

Jago Leo.pdf

other none Sport Marketing Quarterly 15 3 167-180 TRUE 1061-6934 FALSE