Similar title to <span class="person_name">Jago, Leo Kenneth</span>, <span class="person_name">Chalip, Laurence</span>, <span class="person_name">Brown, Graham</span>, <span class="person_name">Mules, Trevor</span> and <span class="person_name">Ali, Shameem</span> (2003) <a href="http://vuir.vu.edu.au/cgi/users/home?screen=EPrint::View&amp;eprintid=2243"><xhtml:em xmlns:xhtml="http://www.w3.org/1999/xhtml">Building Events into Destination Branding: Insights from Experts.</xhtml:em></a> Event Management, 8 (1). pp. 3-14. ISSN 1525-9951