Often automobile recalls are drawing media and public attention. Influenced by
Toyota’s
recent
automobile
recalls
2009
-
2010
this research conducts
an empirical
study
on
historical
car recalls.
The research uses
secondary data from recall websites maintained by public and private organizations.
For different car model
year and manufacturer
the
study
look
sat
frequency of recalls,
recorded customer complaints,
and yearly sales
data.
Analysis
shows
recalls
are
a
common event
with the
majority of recalls initiated by only a few car makers.
Though car makers
use
many eye catching and popular quality and customer care slogans and programs, many
popular car makers
still
face
valid
customer
complaints and consequently face many unwanted recalls.
This
study identifies
that most recalls occur during the first five years of the car model year.
This
preliminary study
of automobile recalls
can be
further
extended
at a later stage
to identify key causes of recall. --3rd International Conference on Industrial Engineering and Operations Management (IEOM 2012)