category c1 Refereed Journal Article HERDC/ERA 2008/2009 pt.18/9/10; Journal title has changed a few times - Former titles (until 2008): Australasian Journal of Market & Social Research (Print) (Australia) (1832-7362) - originally included in citation in VUIR; (until 2005): Australasian Journal of Market Research (Australia) (1325-4634); (until 1993): Australian Marketing Researcher (Australia) (0727-8349); (until 1976): Australian Journal of Marketing Research (Australia) (0004-9476); Journal is white in Oaklist - archiving not formally supported LV 26/11/10