Employer branding may be communicated in a variety of ways, but today it is an
organisation’s website that is commonly used to convey the desired image. A website is
commonly recognised as the first port of call for any potential employee. It should,
therefore, be the first channel of communication undertaken by an employer branding
strategy. This thesis reports on research investigating the use of websites by Thai
universities and examines how a well-designed website can be used to efficiently
communicate the employer brand as it is related to attracting and retaining talented
academic staff in Thai universities.