Similar title to Firth, Lucy, Francis, Peter S and Mellor, David (2004) Understanding the Lack of Adoption of e-commerce in the Health Sector: The Clinician's Strategic Perspective. In: Proceedings of the IADIS International Conference on e-Commerce. Karmakar, Nitya and IsaĆ­as, Pedro, eds. International Association for the Development of the Information Society, Lisbon, Portugal, pp. 19-27.